Welcome back to Axim Breakdowns, a series where members of our team dissect our own work from start to finish, concept to creation. We're deep-diving into projects including logos, videos, photo shoots, and much more to take a better look at how and why we made the creative and technical decisions that we did. Let's break it down.

In today’s episode of Axim Breakdowns, Producer Ricky Hamilton is going through the thought behind the series and all the little elements that make it what it is. From the concept to the sound track, it takes a lot to put together a consistent, recognizable, and interesting series, and we think we’ve been able to do that so far with Axim Insights. As he dives into our episode on sports photography, Ricky is breaking down exactly what makes an Insight.

If you'd like to check out the full Insight that Ricky is breaking down, visit https://www.youtube.com/watch?v=ZHC1yoEMOC8