Axim Breakdown: The Axim Logo

Introducing: Axim Breakdowns, a series where members of our team dissect our own work from start to finish, concept to creation. We'll be deep-diving into projects including logos, videos, photo shoots, and much more to take a better look at how and why we made the creative and technical decisions that we did. Let's break it down.

In our first episode, Senior Graphic Designer Phil is breaking down the Axim logo refresh. In a side by side comparison, Phil explains his previous critiques on our original company logo, both technical and as a representation of our brand, and the changes he made to modernize the look and bring it into harmony with our current company mission and personality.