Fast Track: The TOMZ x Joey Logano Project | Pt.1 - Pre-Production

It's time for our first Axim Original! Today we bring you the first in a 3-part mini series going behind the scenes of the biggest project we've ever been on: shooting a commercial with NASCAR Champion Joey Logano as part of a national hiring campaign for our client, medical device manufacturer TOMZ Corporation.

In this first episode, we're diving into the creative brainstorming and all the preparations that went into the commercial shoot aspect of this larger hiring campaign. In this portion of the project, we got the chance to collaborate with the Joey Logano Racing Team, and it was the experience of a lifetime. We had a limited amount of time to prepare a concept and shoot with the talent, and we had to make the most of it - thankfully, we had a little (or a lotta) help from our friends. 

Keep an eye out episode 2 coming soon: The Commercial Shoot.