04.08.2022

Fast Track: The TOMZ x Joey Logano Project | Pt.2 - Commercial Shoot

Our first Axim Original mini series continues! In episode 2 of this 3-part series, we're taking a look at all the ups and downs of our commercial shoot day with NASCAR Champion Joey Logano. 

After 5 short weeks of preparation, developing a concept with the teams at TOMZ Corporation and at Joey Logano Racing, it was finally time for our crew to get on a plane, fly down to North Carolina, and get this commercial shot. We had a lot to get done in our one day with Joey, including a photo shoot and full commercial, and things definitely did not go according to plan. Luckily, our team managed to stay nimble, and with some great expert help we made it work.

Make sure to keep an eye out for the last installment, covering the culmination of all our efforts: the TOMZ Grand Opening Event!