Fast Track: The TOMZ x Joey Logano Project | Pt.3 - Opening Day

The final episode of our first Axim Original mini series has arrived. After a successful commercial shoot with NASCAR Champion Joey Logano in North Carolina (episode 2), which gave us the material to run a great advertising campaign, it was finally time for the main event: the Grand Opening of the newest TOMZ facility in Knightstown, Indiana.

We put a multi-faceted hiring campaign into motion, with the goal of welcoming TOMZ Corporation to town with a well-attended celebration that would create some serious buzz. There was a ton of moving parts, and we needed a lot of helpful hands on deck to pull it off -- luckily, we had exactly the right team to get it done.

Missed the first two episodes? Check out the entire mini-series on our YouTube channel!