Project Name

Matching Form to Function

Client Name

Liberty Homecare

Liberty Homecare Options is a non-medical, accredited Connecticut homecare agency providing exceptional in-home and community-based services to individuals with complex needs, but struggling with an unexceptional image. They came to us looking for a complete rebrand, wanting their brand appearance to reflect the high quality of their care to potential clients, staff, and referral networks.

Project Name

Matching Form to Function

Client Name

Liberty Homecare

Liberty Homecare Options is a non-medical, accredited Connecticut homecare agency providing exceptional in-home and community-based services to individuals with complex needs, but struggling with an unexceptional image. They came to us looking for a complete rebrand, wanting their brand appearance to reflect the high quality of their care to potential clients, staff, and referral networks.

Services

BRAND STRATEGY

GRAPHIC DESIGN

WEB DEVELOPMENT

EXHIBITION DESIGN

MERCHANDISE

PRINT

Services

BRAND STRATEGY

GRAPHIC DESIGN

WEB DEVELOPMENT

EXHIBITION DESIGN

MERCHANDISE

PRINT

The Goal

  • Reposition the brand to convey higher standards of service to potential clients
  • Create a comprehensive career portal to entice employees
  • Present professionalism and dependability to case workers who may refer clients

The Challenge

  • Creating a brand with a fresh approach to a very traditional business in a highly saturated industry
  • Unifying brand messaging across all mediums (web, print, social media)
  • Simultaneously solving two equally important problems: hiring and client acquisition

The Solution

  • Fresh colors, a clean logo, and a more dynamic take on a sometimes stale profession
  • Elevating the brand though curated merchandise and polished marketing materials
  • Clarifying messaging across all mediums to streamline and unify communications and presentation