Project Name

Mayoral Campaign

Client Name

Mayor Erin Stewart

As she ran for reelection to her fifth term as New Britain Mayor, Erin Stewart hired the Axim team to create election content spreading her message to electors all the way up to Election Day.

Project Name

Mayoral Campaign

Client Name

Mayor Erin Stewart

As she ran for reelection to her fifth term as New Britain Mayor, Erin Stewart hired the Axim team to create election content spreading her message to electors all the way up to Election Day.

Services

VIDEOGRAPHY

CONCEPT CREATION

GRAPHIC DESIGN

COPYWRITING

PHOTOGRAPHY

Services

VIDEOGRAPHY

CONCEPT CREATION

GRAPHIC DESIGN

COPYWRITING

PHOTOGRAPHY

The Goal

  • Create an assortment of election videos covering a range of relevant topics to allow for frequent posting throughout the election season
  • Spread the message of the Mayor's successes and future plans for the City
  • Achieve reelection

The Challenge

  • Effectively reaching target audiences with relatable, engaging content
  • Generating enough content to maintain engagement throughout the entire election cycle
  • Producing a high volume of high quality videos in a limited window with limited availability

The Solution

  • Planning a content calendar of desired topics, production dates, and posting schedules
  • Developing a strong working relationship and knowledge of the desired outcome and brand standards to produce effective videos with minimal revisions
  • Incorporating a variety of voices within the content to speak to a variety of potential voters