Project Name

Big League Product Marketing

Client Name

Tater Baseball

Launched in 2015 as a custom baseball bat business, Connecticut-based, family-run Tater Baseball has grown rapidly, hitting the pro league in 2018. Now, they're bringing a wider range of products into their roster, including fully customizable fielding gloves, and they recruited the Axim team to help them capture and promote the newest Tater offerings.

Project Name

Big League Product Marketing

Client Name

Tater Baseball

Launched in 2015 as a custom baseball bat business, Connecticut-based, family-run Tater Baseball has grown rapidly, hitting the pro league in 2018. Now, they're bringing a wider range of products into their roster, including fully customizable fielding gloves, and they recruited the Axim team to help them capture and promote the newest Tater offerings.

Services

PHOTOGRAPHY

VIDEOGRAPHY

GRAPHIC DESIGN

3D RENDERING

Services

PHOTOGRAPHY

VIDEOGRAPHY

GRAPHIC DESIGN

3D RENDERING

The Goal

  • Promote new Tater products through striking visuals on the site and social media
  • Create a seamless online glove builder experience that allows total customization
  • Accurately reproduce Tater's physical gloves in a digital format

The Challenge

  • Developing a storyline around the Tater products to sell the Tater experience
  • Creating a transformable glove building interface that rivals the most professional, expensive online product builder
  • Finding the proper technical approach to maintain photorealism of each customizable part even as colors are changed

The Solution

  • Clean product-photography and videography to promote the Zanda batting gloves
  • Testing multiple methodologies to compare and determine the best-looking digital reproduction of the Tater fielding gloves
  • 3D-rendering every individual aspect of the fielding gloves with maximum visual accuracy through many rounds of scrutiny and minute adjustments to size, shape, and texture