Project Name

Welcome to Indiana: TOMZ Corporation Hiring Campaign

Client Name

TOMZ Corporation

After 9 expansions of their flagship facility in Connecticut, TOMZ Corporation, a top-tier manufacturer of implantable medical devices for the world's leading medical OEMs, tasked our team with promoting the Grand Opening of a second location in Indiana and developing a hiring campaign to staff the new facility.

Project Name

Welcome to Indiana: TOMZ Corporation Hiring Campaign

Client Name

TOMZ Corporation

After 9 expansions of their flagship facility in Connecticut, TOMZ Corporation, a top-tier manufacturer of implantable medical devices for the world's leading medical OEMs, tasked our team with promoting the Grand Opening of a second location in Indiana and developing a hiring campaign to staff the new facility.

Services

CAMPAIGN STRATEGY

GRAPHIC DESIGN

VIDEOGRAPHY

PHOTOGRAPHY

PRINT

COMMERCIAL CAMPAIGN

HIRING CAMPAIGN

PAID MEDIA

PARTNERSHIP DEVELOPMENT/MANAGEMENT

SOCIAL MEDIA PLANNING/MANAGEMENT

Services

CAMPAIGN STRATEGY

GRAPHIC DESIGN

VIDEOGRAPHY

PHOTOGRAPHY

PRINT

COMMERCIAL CAMPAIGN

HIRING CAMPAIGN

PAID MEDIA

PARTNERSHIP DEVELOPMENT/MANAGEMENT

SOCIAL MEDIA PLANNING/MANAGEMENT

The Goal

  • Create wide-spread brand awareness in and around the new facility location
  • Effectively market and host a well-attended Grand Opening event as a successful kickoff of the new location
  • Attract skilled machinists to apply in time for the opening of the facility

The Challenge

  • Creating and implementing a complete campaign strategy within a 90-day period
  • Deploying a compelling hiring campaign for a very targeted audience in an unfamiliar geographic locale
  • Coordinating partners and vendors across the country to host an awesome Grand Opening

The Solution

  • Incorporating geographically-relevant, prominent partners to get local attention (the Indianapolis Colts and NASCAR Champion Joey Logano)
  • Planning an awesome event that incorporates as many sectors of the community as possible
  • Creating a multi-media mix to spread the message to as many people as possible, while targeting key demographics