Project Name

Experience the NEW, Safely

Client Name

City of New Britain

After the initial shock of the pandemic and subsequent shutdowns, the City of New Britain enlisted our team to help them support local businesses through a campaign promoting safe in-person shopping.

Project Name

Experience the NEW, Safely

Client Name

City of New Britain

After the initial shock of the pandemic and subsequent shutdowns, the City of New Britain enlisted our team to help them support local businesses through a campaign promoting safe in-person shopping.

Services

CAMPAIGN STRATEGY

VIDEOGRAPHY

GRAPHIC DESIGN

PRINT COLLATERAL

PAID MEDIA

SOCIAL MEDIA MANAGEMENT

Services

CAMPAIGN STRATEGY

VIDEOGRAPHY

GRAPHIC DESIGN

PRINT COLLATERAL

PAID MEDIA

SOCIAL MEDIA MANAGEMENT

The Goal

  • Create a multi-media campaign to promote New Britain as safe and open for business during the COVID-19 pandemic
  • Help business owners create safe environments in their stores and follow proper health guidelines
  • Bring more traffic to local businesses

The Challenge

  • Making people feel safe enough to visit businesses in person during a global pandemic
  • Effectively communicating accurate, unified messaging to all business owners
  • Communicating to potential customers the perks of shopping at small local businesses instead of major online retailers

The Solution

  • Spreading useful and accurate health information to business owners to create a safe environment for customers with a City-wide informational guide and branded COVID kits
  • Visually showing potential customers the safety measures taken by business owners
  • Promoting the unique features and atmospheres of local businesses with authenticity to entice patrons