Project Name

Creating Digital Buzz

Client Name

New Britain Bees

The New Britain Bees, an FCBL team, came to the City in 2015 following the departure of the Rock Cats and quickly after began looking to social media to build a loyal following. Axim was brought in to handle content capture, graphic design, and content planning to help the Bees develop a consistent, cohesive online presence and overall brand recognition.

Project Name

Creating Digital Buzz

Client Name

New Britain Bees

The New Britain Bees, an FCBL team, came to the City in 2015 following the departure of the Rock Cats and quickly after began looking to social media to build a loyal following. Axim was brought in to handle content capture, graphic design, and content planning to help the Bees develop a consistent, cohesive online presence and overall brand recognition.

Services

PHOTOGRAPHY

VIDEOGRAPHY

BRAND IDENTITY

GRAPHIC DESIGN

SOCIAL MEDIA PLANNING

Services

PHOTOGRAPHY

VIDEOGRAPHY

BRAND IDENTITY

GRAPHIC DESIGN

SOCIAL MEDIA PLANNING

The Goal

  • Build the digital presence of the Bees to promote their games and their popularity as a team
  • Establish consistent social posting to keep awareness high both in and out of the season
  • Develop a strong, recognizable brand personality through cohesive visuals and voice

The Challenge

  • Keeping the feed fresh all season long, and maintaining awareness all throughout the off season
  • Generating content constantly
  • Competing for popularity with other, more established Connecticut athletics teams

The Solution

  • Gathering an abundance of in-season content to build a library of fresh visuals for the off season
  • Defining and sticking to a clear brand language to raise brand awareness and cement brand positioning among Connecticut teams
  • Crafting a long-term content calendar to guide content creation and posting to maintain consistency