Businesses have a tendency to conflate sales and marketing, usually to their detriment. Axim president Karol discusses how to maintain separation to set effective goals for both of these important aspects of brand-building, as well as how to actually achieve them.
What does it really take to pull off a rebrand? We found out firsthand when we took on a full brand refresh, from a new company name to a complete site redesign. Read on to see how we did it (and decide for yourself if we were successful).
Axim president Karol sat down to talk about what makes a logo — or rather, what doesn't. He's walking through the 5 things your logo shouldn't be, and why.
