Project Name

An Outside of the Box Booth

Client Name

TOMZ Corporation

TOMZ Corporation is a top-tier manufacturer of implantable medical devices, frequently attending trade shows with leading medical OEMs to make key business connections. With the return of in-person events after the COVID-19 outbreak, they needed a fresh, show-stopping booth that would grab attention, showcase their products, and inform potential clients of their capabilities, all in one eye-catching package.

Project Name

An Outside of the Box Booth

Client Name

TOMZ Corporation

TOMZ Corporation is a top-tier manufacturer of implantable medical devices, frequently attending trade shows with leading medical OEMs to make key business connections. With the return of in-person events after the COVID-19 outbreak, they needed a fresh, show-stopping booth that would grab attention, showcase their products, and inform potential clients of their capabilities, all in one eye-catching package.

Services

GRAPHIC DESIGN

EXHIBITION DESIGN

MERCHANDISE

VIDEOGRAPHY

Services

GRAPHIC DESIGN

EXHIBITION DESIGN

MERCHANDISE

VIDEOGRAPHY

The Goal

  • Create a stand-out trade show booth to draw attention within the medical device community
  • Incorporate all the key information about the company and its capabilities in a digestible, visual way
  • Develop an immersive experience for visitors

The Challenge

  • Innovating a design that stands out against the competition while aligning with brand standards
  • Juggling multiple creative elements — graphics, copywriting, physical displays, looping video, branded merchandise — to construct a cohesive, functioning booth
  • Integrating different interactive features to keep visitors engaged even while all booth staff are occupied

The Solution

  • Fabricating a totally custom booth and accompaniments from scratch, incorporating the existing brand language into every facet of the design for a comprehensively branded appearance and experience
  • Utilizing video, product displays, informational exhibits, and conversation areas to keep visitors engaged
  • Creating fully custom branded notebooks and premium branded chocolate bars to leave a lasting impression with potential clients